Depictions of the osprey, commonly sighted on 400-acre Chewonki Neck, have been a recurring symbol of this environmental education organization for nearly 100 years. The new symbol we created, part of a comprehensive branding initiative, is derived from a copper weather vane that sits atop one of the original campus structures.
A viewbook publication was created to introduce the new identity and support student recruitment efforts for the Semester School. In keeping with the program’s spirit and mission, only FSC-certified and 100% post-consumer recycled paper stocks and soy-based inks were used in its production. Handwritten typography and design elements suggest the hands-on, do-it-yourself spirit of the school.